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This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting your article, book, or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to inspire and instruct writers as they take the long road trip to write and promote their ideas.
Episodes
Tuesday May 04, 2021
Tuesday May 04, 2021
If you want to write, you'll need a way to promote your book. One common way is through social media. In this episode, Dave interviews Melissa about a data analytics project that helped her identify five key insights about how to improve her engagement on Instagram. Melissa's son Davis, a stats, econ, and math major at Northwestern University, analyzed the response to Melissa's Instagram posts over the course of a year. The results will help you become more effective at building a social media following.
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