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This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting your article, book, or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to inspire and instruct writers as they take the long road trip to write and promote their ideas.
Episodes
Monday Oct 02, 2023
Monday Oct 02, 2023
When most writers think about the book journey, they’re focused on writing and then publishing. But what about book marketing? In this episode, Anne Janzer, a thought leader in the marketing industry, explores the ever-evolving book marketing landscape. Discover Anne's philosophy of “servant-authorship” and the power of building focused audiences. You’ll come away with practical strategies that make book marketing a joyful and successful endeavor.
Great Moments in the Episode
4:19 – 6:24 Why book marketing is built on a trusting relationship with your reader.
6:25 – 8:25 How to frame your book writing and marketing as servant authorship.
8:26 – 10:10 Helpful metaphor of making a splash in a pond with your writing.
10:11 – 12:17 What servant authorship looks like in marketing, including creating a community.
12:18 – 14:19 How to create communities around your ideas.
14:20 – 16:48 How to identify where to focus your marketing efforts.
16:49 – 21:06 Three things you need for author marketing.
21:07 – 21:45 Why the best marketing for a book is the book itself.
21:46 – 23:46 How to sustain marketing when you’re discouraged.
23:47 – 25:21 How to do a discount book campaign.
25:22 – 28:29 What is BookBub and how to become a BookBub featured book.
28:30 – 30:41 How to make the most of IRL marketing.
30:42 – 34:00 What surprises first-time authors most about book marketing.
34:01 – 34:56 The value of gathering with fellow writers to brainstorm creative marketing ideas.
34:57 – 36:31 How to make marketing fun and not painful.
36:32 – 37:31 How to measure the success of your book marketing.
37:32 – 40:07 When it’s worth investing in a PR firm and what you can achieve without one.
40:08 – 41:32 The measure of a great book.
Words of the Episode
ether (N): the clear sky; the upper regions of air beyond the clouds.
scablands (N): flat elevated land deeply scarred by channels of glacial or fluvioglacial origin and with poor soil and little vegetation.
Anne’s Recent Book
The Writer’s Voice: https://www.amazon.com/Writers-Voice-Techniques-Tuning-Process-ebook/dp/B0C8BZZ3G3/ref=sr_1_1?keywords=Anne+Janzer&qid=1695914485&s=audible&sr=1-1-catcorr
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.youtube.com/@journeysixty6writingforpub
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