The Writing Podcast

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This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting your article, book, or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to inspire and instruct writers as they take the long road trip to write and promote their ideas.

Episodes

Saturday Apr 01, 2023

Emily Enger on Good Enough Book Marketing for Fiction and Creative Writers

Saturday Apr 01, 2023

Most writers simply want to write and publish. And not have to deal with the hassle of social media and selling their book. In this episode with book marketing coach Emily Enger, she introduces the concept of "good enough" book marketing. She says that writers should focus on the writing first and foremost, putting "your perfectionism marbles in that corner."

Great Moments in the Episode

(4:18) How marketing a fiction book is different from marketing a nonfiction book.

(6:54) The essence of good enough book marketing.

(7:13) Emily defines what marketing is.

(9:20) How authors must create a personal brand.

(14:07) What is the "awkward newsletter" and how not to create one.

(20:37) A short history of publishing and the emergence of the "indie" author.

(24:59) Emily sets expectations on how many copies a book will sell.

(26:35) Some powerful sales strategies for fiction and creative writers who have some resources to spend.

(34:39) How to select some early or beta readers for your book.

(37:40) How minimalist marketing can create natural momentum if the writing is exceptional.

(49:28) Words of the Episode