Vikrant Shauruya on Becoming a Nonfiction Bestselling Author

In this podcast, Dave and Melissa interview Vikrant Shauruya, founder of Authors on a Mission, on how to market and sell your nonfiction book. Vikrant discusses what a “bestselling book” actually is, and why a successful book is built on a well-written book.

 

Great Moments in the Episode

05:15 – 07:57 Expectations for sales of first book.

8:04 – 09:41 Podcasting as a marketing strategy.

09:43 – 12:26 How to identify podcasts to pursue in order to maximize marketing.

12:27 – 14:19 How to pitch podcasts.

14:21 – 18:59 Explanation of the term “bestselling book”.    

19:01 – 21:30 What to do during launch to gain sales momentum.

21:31 – 24:01 Managing expectations of book sales.

24:02 – 25:14 Why you need a focused book idea and to identify the "why" of your writing.

25:15 – 28:01 The importance of following through with promoting your book.

28:03 –  31:15 The interconnection of a book, speaking engagements, and business growth.

31:16 – 35:10 The role of a well-written book in sales.

 

Words of the Episodes

Wabi-sabi: a Japanese aesthetic concept that finds beauty and serenity in objects, landscapes, designs, etc., that are simple, imperfect, and impermanent.

Pustule: a small elevation of the skin containing pus.

 

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Follow Vikrant Shauruya

LinkedIn: https://www.linkedin.com/in/vikrantshaurya/

Website: https://bestsellingbook.com/vikrantshaurya/